A product studio building for African markets
SoftValue is a Lagos-based product studio and venture builder. We build our products and software for the teams we partner with.
We build the products we believe in
SoftValue is a product studio and venture builder based in Lagos. We design, launch and grow our products, each created to solve real problems for merchants, creators and communities in fast growing digital markets.
Shoponent, our e-commerce platform, is where our portfolio starts, and we partner with other teams to build software and cloud platforms with the same product thinking. We are also looking into AI-native productivity and community tools, the areas we are exploring next.
Our Core Values
The principles that shape everything we do, from the way we write code to how we build relationships.
Excellence
We strive for the highest quality in every project, setting and exceeding industry standards.
Innovation
We embrace new technologies and creative solutions to solve complex business challenges.
Collaboration
We work closely with merchants, creators and communities, building products around real needs.
Integrity
We maintain the highest standards of professional ethics, transparency, and trust.
A Team Driven by Passion and Purpose
We're a team of diverse, passionate people who believe technology should make life easier and businesses more successful. We foster a culture that empowers everyone to do their best work.
Remote-first
Flexible
Team size
Growing
Founded
Lagos, NG
Focus
Products
Join Our Journey
Whether you're looking for a technology partner or want to join our team, we'd love to hear from you.
Get in Touch